A recent article on The Chronicle of Higher Education website stressed the challenges for US universities in the booming Indian international education market. Among those challenges was the ability to stand out in a crowded field, attract international students to mid-level institutions whose brand names are unknown, and provide relevant information to the right students. Mark E.

I became a firm believer of Global Campus because of my background in international student marketing and recruitment. Having spent nearly 10 years travelling around the world, engaging with students, agents and other related stakeholders, it became clear to me that there had to be another, alternative way to reach out to all of them. A way that is practical, resourceful and seamless to those looking for information and to those providing it.