A recent article on The Chronicle of Higher Education website stressed the challenges for US universities in the booming Indian international education market. Among those challenges was the ability to stand out in a crowded field, attract international students to mid-level institutions whose brand names are unknown, and provide relevant information to the right students. Mark E.

Large numbers of students throughout the world are turning to agents to help them in their pursuit of an international education. Why do agents have such a prominent position in the education market?