At GlobalCampus we connect international students with university staff worldwide. With the rise of social media tools that enable global communication, we’re keen on knowing how students and staff are talking to each other. So while we’re helping university staff scout future international students on GlobalCampus, we’re also tracking trends and information on new communication tools for international education professionals and how they interact.

A recent article on The Chronicle of Higher Education website stressed the challenges for US universities in the booming Indian international education market. Among those challenges was the ability to stand out in a crowded field, attract international students to mid-level institutions whose brand names are unknown, and provide relevant information to the right students. Mark E.